McEnroe Vs McErnoe

In this AR documentary, which KITD provided editorial services, the real John McEnroe played virtual versions of himself from the 1970s and ’80s, powered by AR MetaHuman technology, and on a specially built tennis court — the first-ever half real, half virtual one. On the virtual half of the court,  McEnroe’s avatar was porjected onto a particle-mist screen, and on the physical half, we custom-built the surface with acrylic fiber to resemble his favorite courts from the 1980s.

The event was picked up by ESPN, which broadcast it in 50+ countries and went on to win an Emmy or Outstanding Digital Innovation.


Michelob Ultra, Falkon Ent. FCBnewyork